Salt Resorts
Mauritius
Brand Strategy / Visual Production / Social Media & Community Management
The Mission
Set along the secluded east coast of Mauritius, you will find SALT of Palmar. This adult-only boutique hotel focuses on authentically connecting its guests with the treasure-rich destination. It is simply a hotel for lovers of design, food, travel, and all things local. Member of the prestigious Design Hotels, the hotel has won numerous awards and acquired a 4-star certificate from Forbes Travel Guide. Our client sought to better and more engagingly capture the experience of SALT of Palmar on their social media channels. The mission was to capture the unique synergy between local authenticity and sophisticated luxury.
The Idea
To create a balance between authenticity and luxury, we delved deeper into the essence of these terms. At the crossroads of both, we found commonalities such as Simplicity, discovery, purity, casual moments made exciting, unexpected beauty, and new knowledge made accessible. There is so much magic in the simple moments. A local fisherman returning to deliver his catch of the day or the vibrant colours at a local Mauritian food market. Additionally, it was important to add value and vital facts to SALT’s online community and prospective guests.
The Results
Before commencing our mission, we identified four key performance indicators (KPIs) for account growth and engagement across three platforms for both SALT of Palmar and The Good Kitchen, the hotel’s restaurant. We not only exceeded all KPIs but also achieved remarkable results, such as a +2000% increase in followers on The Good Kitchen’s Instagram account. A notable accomplishment was creating SALT’s best-ever-performing post, excelling in all measurable metrics: organic reach, overall reach, engagement, watch time, and shares. Below are some highlights from our 45-day collaboration.
